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Relevance of Video Tutorials in Online MBA

November 20th, 2020 Digital marketing for Online MBA

Unlike traditional way of learning most people prefer learning online. Everything from learning guitar to preparing a favorite chicken dish can be learnt online. Everyone wishes to utilize the five minutes in between their office work, the 5 minutes between cooking or even the 5 minutes between games or the time of travel.

LMS with video lectures

These cumulative 5 minutes make up an hour and every working professional wishes to utilize it in the best possible way. Most of them for sure utilize it for online studies. This they prefer to learn form the video tutorials available on the LMS (Learning Management System) or from those available on the social media or from other learning sites.

The best feature of video tutorial is that they can be downloaded from college LMS and paused, rewinded and played until memorized. This hidden factor what a student seeks before taking an admission to online courses is whether the college provides video tutorials.

Is preparing a video tutorial costly??

The colleges have a pre-assumption that preparing the video tutorials are costly but these tutorials when made by the best lecturers will prove useful for the future students too and will drive in more students. The lectures can be recorded in a small room space and doesn’t not require a big set as in a film. A normal camera would be enough but the tutorials should be made live enough with PPTs, questionnaires,examples and industry experiences.

The video tutorials should have the look and feel of a virtual class room. Some colleges record the video of a normal class lecture but this should be avoided as most of it would involve some student interactions and wastes time of an online student. The best thing is to split the syllabus into smaller modules before taking a video. Its desirable to share one concept per video as it will be short and compact.

It’s true that there are many learning sites available in the internet but what’s peculiar about a college’s own video tutorial is something to be thought about. Although people love to browse the internet, they want to learn things pertaining to the syllabus from an exam point of view. Also, the video tutorials available on the learning sites are costly while the college LMS provides it free of cost.

Remember, pictures speak a 1000 words and video creates an imprint in a student’s memory.

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