Any higher education institute which was operational digitally over the last decade would be experiencing the issue of handling massive data of its current students, those of the past and those whom are being targeted for the future.
After the data is collected, its effectively channelized to the student counselors to go ahead with the enrollment procedures. But from my past experience, only 5% of the data collected gets enrolled to a course. So, what do we do with the data of the other 95 students who did not enrol? If there is a clear methodology on the retargeting procedures, we can effectively bring back them to our track.
Promotion Emails: Will this workout to retarget the customers?
Never. Because sending the promotion emails will become a nuisance to the user who had already decided to quit the course.
Invitation to join webinars
Pre-recorded webinars can be sent across. The topics should be related to the ones field of interest. If a student has enquired for an online MBA course, send webinars related to the online MBA course only. The duration of a webinar should not exceed more than 10 minutes. The webinar links in the email will redirect them to the official YouTube channel and will prompt them to follow the links regularly as we provide some useful piece of information through the channels.
Blogs
The blogs written related to the enquired course can be emailed to the aspirants. Clicking on the blog link will redirect them to our website through which we can showcase the products and services once again.This will prove to be a small opening where we can showcase our achievement, news and updates.
News & Event Notifications
All the news and events should be emailed to retarget the customers. Even if they quit the course at some point of time, your emails on events and notifications reminds them that you are still active and dominating the field. They might recommend the course to someone else in future.
All the details about placements, alumni meet-ups, online forums, blogs etc should be emailed regularly.
So, if you think that if a lead does not get converted, that data can be thrashed? Hereafter ‘No’. Use it for marketing further. Every data generated is expensive. Even if the data accumulates and becomes tough to handle, store them in your database. If it still accumulates, you can plan to archive it or move to a big data database. Following the above activities will keep the customers engaged and happy and drive in more business.
