- For every successful digital campaign we need a great website, digital marketing campaign, CRM, Data Analytics and optimizations.
- Make great responsive website, place important product visible and put enquiry form and all other important features. Use the image of target audience in the website. Make sure that site load fast. All the course page looks like landing pages. Don’t make separate landing page for campaigns.
- Content – Write unique content, don’t rewrite or copy the content. It should be unique and fresh which will help to get high rank
- Start SEO – After making a great website, do proper SEO works
- Connect website enquiry form to CRM. Please make sure that from the beginning itself collect all the data in CRM only. CRM plays very important role in successful digital marketing. CRM will accept only unique data otherwise it will create duplicate enquiry issues. Assign all the data to counselors through CRM only so we can find out who performs well and which channel data is good and we can do proper analysis. Since CRM is having all the data, we can use those data for email campaigns and other purposes.
- Create Mobile apps for android and iPhone because students expect since we are offering most of the course through online mode
- Create social media channels like Facebook, YouTube, LinkedIn etc
- Start Blogging- write all the latest events in the blog which will help to get high rank on Google.
- Add Google Analytics code or other analytics tools
- Once we set above things properly, we can start Digital Marketing. First we can try with very small budget Google paid campaigns with very good keywords and generate leads. Please make sure that counselors process immediately. Slowly you can start Google display, app promotions and yahoo search etc . Google search and display campaign is good for lead generation.
- FB promotion – create fan page and increase the likes by doing paid campaign, it is good for brand building
- Work with affiliate company and publishers to generate quality leads.
- Analyse the data on a regular basis, we can do it in CRM. So we can find out which agency gives the most quality data so that we can optimize the campaign.
- Report – generate proper and useful reports in CRM for comparison and other studies.
- Digital Marketing Conference – Attend conferences to update the latest development in the industry.
