Digital marketers have a notion that they would get potential leads from the education portals for their online MBA programs. This is because online MBA is completely related to education. So, they think that if their ads get displayed on education portals or a learning website, they would get sufficient number of good quality leads.
Why job portals work?
But this is a wrong notion. From my past experience, the online MBA providers get subsequent number of good quality leads from job portal websites.
This is because there is a difference in the kind of audience between the education portals and job portals. Generally, only undergraduate and graduate students visit the education sites and chances of visit of working professionals on an education site is rare.
The targeted audience of the online MBA provider is not the under graduate students but the working professionals. Job portals are inevitable from the menu of a working professional. Thus, job portals become an easy platform to connect with the working professionals which is paramount for an online MBA provider.
